An experienced reputation expert will use a wide range of tools to help a company improve its reputation in the digital space. The modern business owner has a lot of plates to spin to maintain footing in a competitive global marketplace. Outsourcing online reputation management to an expert allows you to focus on driving your business forward. A reputation expert has many tools at their disposal to manage and improve your business reputation online:
- A working knowledge of Search Engine Optimization (SEO), which can improve the visibility of online positive mentions of your company online.
- Content marketing, which generates new, positive content that ranks at the top of Google and other search engine results.
- Google Alerts that tip you off to negative brand mentions so you can take appropriate action.
- Posting positive review videos via YouTube, which helps bolster positive results on Google’s search engine.